Louis Vuitton Pacific Series, a conti fatti Auckland ci ha guadagnato
LV Pacific SeriesVela 6 Aprile 2009 Zerogradinord 0
[singlepic=2180,300,204,,left]Louis Vuitton Pacific Series – Auckland – Le Louis Vuitton Pacific Series hanno portato introiti per 16.1 milioni di Dollari nelle casse della città di Auckland, questo secondo uno studio indipendente condotto dalla società Covec su richiesta di AucklandPlus, agenzia per lo sviluppo economico della regione, e dall’Auckland City Council.
Secondo il presidente di AucklandPlus, Michael Barnett, un risultato non indifferente: “Per fare un esempio e rendersi conto di cosa stiamo parlando, basti pensare che i Mondiali di Netball, nel 2007, avevano reso meno della metà”.
I risultati economici maggiori sono stati registrati dall’industria marittima che, grazie alle regate, ha registrato un aumento del fatturato di circa 9 milioni di Dollari. Questo prevalentemnet in virtù dei lavori di ristrutturazione commissionati dagli armatori dei maxi yacht, lavori che non sarebbero stati effettuati qualora le regate non si fossero svolte in Nuova Zelanda.
E non finisce qui. A non poter essere calcolati sono i profitti in fatto di immagini generati dall’aver organizzato alla perfezione un evento che ha avuto seguito a livello internazionale. Le immagini delle Louis Vuitton Pacific Series si calcola siano state viste da oltre 600 milioni di spettatori: “Un’esposizione mediatica del genere è una cosa che non puoi comprare – ha detto Barnett – e, di conseguenza, non puoi quantificare”.
Un riscontro di valore assoluto, che potrebbe spingere in favore di altri investimenti in favore della città di Auckland: “Abbiamo dimostrato ancora una volta di cosa è capace Auckland. Ora non resta che proseguire su questa linea, individuando una serie di eventi che potrebbero essere adatti alle caratteristiche della città. L’obiettivo deve essere quello di creare un portfolio dal quale attingere con cadenza periodica”
16 MILLION DOLLARS INTO AUCKLAND ECONOMY FROM LOUIS VUITTON PACIFIC SERIES
[Souirce AucklandPlus] The Louis Vuitton Pacific Series, sailed on the Waitemata Harbour in February, injected at least $16.1 million of additional cash into the Auckland economy according to an independent economic impact report.
The draft report, completed by Covec this week, reveals the yachting regatta resulted in a range of very tangible benefits for Auckland. The report was commissioned by AucklandPlus, the region’s economic development agency, and Auckland City Council.
AucklandPlus Chairman Michael Barnett says the $16.1m cash injection translates to an $11.54m increase in Auckland’s regional GDP.
‘To put that in context, in terms of GDP that is more than twice the impact of the 2007 World Netball Championships,’ Mr Barnett says.
Auckland City Council, Tourism Auckland and AucklandPlus each invested $20,000 to help secure the event for Auckland, with Auckland City Council providing significant additional in kind support.
Mr Barnett says the economic result is a fantastic return on this investment for the Auckland region.
The Covec report described the Louis Vuitton Pacific Series as a resounding economic success during a challenging period for local businesses. It identified the marine industry as the big winners, generating at least $9m of additional business because of the regatta. That included super yacht maintenance and refit work that would not have occurred in the absence of the event and sales of marine equipment to teams and individuals.
Mr Barnett says the event also has the potential to deliver further economic benefits to Auckland through the international profile it generated.
While domestic television viewing of the regatta was relatively low, internationally the daily highlights packages achieved 340 hours of air time over 30 channels in more than 100 countries, and reached more than 600 million viewers.
‘You couldn’t buy that kind of global exposure for Auckland,’ Mr Barnett says.
The report also points to the event being well received by locals and visitors with those surveyed very satisfied with the quality of the event and supportive of more high quality events being hosted in Auckland.
‘When you add all these things together the event was clearly a fantastic success for Auckland and we would obviously relish the opportunity to host it again.’ Mr Barnett says.
He says the success of the Louis Vuitton Pacific Series highlights the value of major events to Auckland’s economy, even in the most challenging of times.
‘AucklandPlus has been focussing on what is needed to position Auckland as a major events destination. We need a regional approach to major events in order to secure the right type of events and build a strong portfolio of major events for Auckland.’
Mr Barnett says he is hopeful that the Government’s response to the recently released report from the Royal Commission into Auckland’s Governance will address the need for a regional major events office to provide greater co-ordination and impetus in the development of a portfolio of major events for Auckland.
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