Louis Vuitton Pacific Series, un nuovo sponsor per K-Challenge
K-ChallengeLV Pacific SeriesVela 19 Gennaio 2009 Zerogradinord 0
[singlepic=1410,250,170,,left]Louis Vuitton Pacific Series – Valencia – K-Challenge, sfidante alla 33ma America’s Cup e futuro protagonista delle Louis Vuitton Pacific Series, ha annunciato quest’oggi il raggiungimento di un accordo commeciale con Pataugas, gruppo leader nel campo della moda internazionale.
“La partenship con K-Challenge giunge in un momento molto positivo per lo sviluppo di Pataugas. Il mitico brand francese, creato nel 1950 e rilanciato nel 2002 da me e dal Direttore Artistico Philippe Morvan con il supporto di Goerges Plassat, CEO del gruppo Vivarte – ha spiegato Sylvie Bondil, General Manager di Pataugas – Sino ad ora, il nuovo management ha dimostrato che è possibile guadagnare una posizione di preminenza sul mercato con un approccio etico e creativo”.
Entusiasta di questa nuova partneship Stephane Kandler, CEO del team francese: “Siamo molto contenti di salutare l’ingresso di Pataugas nel nostro team. Come K-Challenge, vogliono conquistare il mondo puntando su valori importanti, con creatività e senza paura”.
Pataugas è un gruppo che riunisce diversi brand, tra i quali Kookai, Naf Naf, Chevignon e Carroll. Alle sue dipendenze lavorano circa 25000 dipendenti e più di 4000 punti vendita.
PATAUGAS JOINS K-CHALLENGE FOR THE LOUIS VUITTON PACIFIC SERIES
[K-Challenge Press Release] K-Challenge is proud to welcome a new sponsor onboard for the Louis Vuitton Pacific Series: Pataugas.
The French team named Pataugas by K-Challenge will be on the start line on January 30 in Auckland, New Zealand, with the nine other competitors taking part to this top level competition.
“The partnership with K-Challenge comes in a perfect timing for Pataugas’ development. This mythical French brand was created in 1950, and was launched again in 2002 by Artistic Director Philippe Morvan and I, with the support of M. Georges Plassat, CEO of the Vivarte group. Since then, the new management team has been eager to show that it is possible to get its number one position back on the market by having a creative and ethical approach”, says Sylvie Bondil, Pataugas’ General Manager.
She adds: “Sustainable development is thus for us a conviction since the very beginning, long before it became a social phenomenon (natural raw materials, production in Europe, work conditions for our suppliers, energy savings…). We are an “outdoor” brand that we made “urban” while keeping its natural origins, and the link with sailing came logically as it is a pure sport bound with nature.”
“By becoming a sponsor of the French team in the Louis Vuitton Pacific Series, we associate our brand with the prestigious world of the America’s Cup, in order to develop our brand awareness and our image in France and at international level, which is our next target. Last but not least, we share the same values with K-Challenge, a human sized and ambitious company. We fight everyday with our own means to gain distance on the race course and to take our place amongst the leaders.”
K-Challenge is now training with other teams on the race course of the 32nd America’s Cup in Valencia, Spain, before the team flies to “Kiwi” land.
Pataugas’ arrival in the team created a great enthusiasm amongst the sailors, who already are very motivated with the coming competition. K-Challenge will be proud to carry the colors of the brand that trusts the team for the Louis Vuitton Pacific Series.
Stephane Kandler, K-Challenge’s CEO: “We are very happy to welcome Pataugas in the team, as it is a French genuine brand. Like K-Challenge, they want to conquer the world by betting on strong values, with creativity and without fear. We will sail against the best sailing teams in the world, which will also be the future favorites for the 33rd America’s Cup that we joined as official challenger too. This competition will be the opportunity for our crew, mixing new and experienced generations, to show that with equal footings France can compete with the best. We also want to convince future sponsors of our team’s sponsorship strengths. ”
About Pataugas
Pataugas is a brand of the Vivarte group, which is a fashion leading group on the market, and owns some famous brands like: Kookai, Naf Naf, Chevignon, Caroll… The group counts 25000 employees and 4000 dealers, with a turnover of 3 billion Euros. Pataugas has 1200 clients and partners worldwide, including department stores, with 25% of its turnover made abroad.
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