America’s Cup, Team Origin per il clima
America's CupTeam OriginVela 16 Settembre 2009 Zerogradinord 0
[singlepic id=1465 w=300 h=204 float=left]America’s Cup – Londra – Team Origin ha annunciato oggi pomeriggio che porterà avanti la sua sfida alla Coppa America sotto le insegne di Race for Change, per attirare l’attenzione del pubblico verso i problemi derivanti dal riscaldamento globale. Un’iniziativa che strizza l’occhio a tutti gli sponsor che operano nel rispetto dell’ecologia.
Team Origin ha già raggiunto un accordo con Carbon Trust, azienda leader nel controllo delle emissioni delle polveri di carbonio, che saprà consigliare al meglio tanto il team di Sir Keith Mills quanto i potenziali finanziatori su argomenti inerenti l’ambiente.
Il team britannico è il primo consorzio sportivo a sposare questa causa ed è il primo a dimostrare che un’avventura agonistica di alto livello può tranquillamente convivere con tecniche mirate al controllo degli “scarti” prodotti e rilasciati nell’aria: “Siamo elettrizzati nell’annunciare l’intenzione di impegnarci in questa iniziativa: lo sport della vela è senza dubbio uno dei più adatti per diffondere messaggi come questi – ha spiegato il CEO di Team Origin, Sir Keith Mills – Race for Change userà i canali messi a disposizioni dai media che seguono queso sport per comunicare un messaggio importante come quello relativo al controllo delle emissioni di carbonio”
AMERICA’S CUP, TEAM ORIGIN LAUNCHES RACE FOR CHANGE
[Source Team Origin] Team Origin announced today that it will make its bid for America’s Cup glory under the banner Race for Change, in order to focus attention on the need for action to combat climate change.
As Team Origin forges ahead with America’s Cup plans both on and off the water, Race for Change will create opportunities for up to four main commercial partners to support the sporting bid as well as demonstrate their commitment to fighting climate change.
Team Origin has joined forces with the Carbon Trust as its environmental partner – the world leading expert in carbon reduction – to provide practical advice to Team Origin and its commercial partners on how to reduce their carbon emissions.
Founded in 2007 by Deputy Chairman of LOCOG, Sir Keith Mills, Team Origin has spent the last six months developing a strategy that harnesses the power of sport to create awareness of the urgent need to tackle environmental issues.
It will be the first major sports team to put its weight behind a climate change platform in this way and, whilst it continues its quest to bring the America’s Cup back to Great Britain, it also aims to inspire positive action on cutting carbon – from businesses, consumers and the wider world of sport.
Sir Keith Mills, Team Principal of Team Origin, said: “We are thrilled to announce Race for Change backed by our partnership with the Carbon Trust. The sport of sailing provides an intrinsic fit with the growing environmental consciousness of today. Race for Change will use the power of sport to communicate an important and urgent message about the need to reduce carbon emissions. We hope to attract commercial partners that see this as an opportunity to showcase and build on their own commitments to the sustainability agenda”:
Tom Delay, CEO of the Carbon Trust, commented: “We look forward to providing our expertise in carbon reduction to Team Origin and its commercial partners. We hope that Race for Change will not only demonstrate that sport has an important part to play in fighting climate change but will also encourage other sporting events, teams, sponsors and businesses to reduce their own carbon emissions”.
Nick Stern, Head of the Government Economic Service and Advisor to the Government on the economics of climate change and development, stated: “The Race for Change programme being launched by Team Origin with the Carbon Trust as its environmental partner, should act as an inspiration for action around climate change”
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